Municipal media
KOMMUNAL
Austria's No. 1 municipal magazine
The official organ of the Austrian Association of Municipalities. No comparable magazine in Europe achieves a higher reach among municipal decision-makers.
At a glance
- Frequency: 10 issues a year, monthly, with two double issues
- Print run: 30,882 copies — audited by ÖAK (Austrian Circulation Audit), 2nd half of 2025
- Distribution: nationwide to all 2,092 Austrian municipalities
- Target group: politics and administration in the municipalities, across party lines — mayors, deputy mayors, city councillors, municipal executives, executive council members and building authority directors
- Issued by: Austrian Association of Municipalities
- Booking deadline: 17 to 34 days before publication, depending on the issue
- Bookable: Print advertising · Advertorials · Special advertising formats · Digital
Circulation is not reach. The magazine goes to the municipality and is passed on there — from the municipal office to the works yard, from the mayor's office to the council. We do not state how many people a single copy actually reaches, because we do not measure it.
Media kit 2026
Formats, dates and prices as a PDF
The full topic plan, every format size and the 2026 rate card in one document.
Book a consultationWho reads KOMMUNAL
Several people decide in a municipality.
- Municipal executive, local and city council
- 48 %
- Building authority / works yard
- 14 %
- Deputy mayors
- 10 %
- Administrative directors
- 9 %
- Mayors
- 9 %
- Village heads
- 4 %
Source: Online reader survey 2018, conducted by the market research institute Market-Agent.
Politics and administration decide on projects and funding together. Anyone who addresses the mayor alone reaches half the table.
What you can book
Formats and dimensions at a glance.
Dimensions and character counts are here; prices are in the media kit.
The 2026 publication schedule, with the editorial focus of each issue, is published in German — see the German page for this title.
Print advertising
- 2/1 double-page spread Type area 400 × 247 mm · bleed 430 × 280 mm
- 1/1 full page 185 × 234 mm · bleed 215 × 280 mm
- 1/2 page, portrait 90 × 234 mm · bleed 105 × 280 mm
- 1/2 page, landscape 185 × 113 mm · bleed 215 × 131 mm
- 1/3 page, landscape 185 × 73 mm · bleed 215 × 90 mm
- 1/4 page, landscape 185 × 52 mm · bleed 215 × 70 mm
- 1/4 page, portrait 43 × 234 mm · bleed 58 × 280 mm
- 1/4 page, corner 90 × 113 mm
- Cover pages 2, 3 and 4 185 × 247 mm · bleed 215 × 280 mm
Allow 3 mm bleed on formats that run to the edge.
Digital
- kommunal.at, four-week run Billboard 1260 × 315 · Supersize Content 960 × 120 · Sticky Halfpage 300 × 600 · Sticky Skyscraper 160 × 640 · Medium Rectangle 300 × 300 — run of site
- Online advertorial four weeks fixed on the home page, then available indefinitely; approx. 1,500 characters, article image 1280 × 485
- Newsletter, every Thursday header ad and center ad, 600 × 200 each · event listing with image 300 × 100 · newsletter advertorial 800 characters
- Exclusive newsletter 3,000 characters, send date of your choice — limited to six a year
The newsletter goes to around 35,000 subscribers.
Advertorials
- 2/1 double-page spread max. 5,100 characters
- 1/1 full page max. 2,600 characters
- 1/2 page, portrait max. 1,600 characters
- 1/2 page, landscape max. 1,200 characters
- 1/3 page, portrait or landscape max. 800 characters
- 1/4 page, corner max. 530 characters
Character counts include spaces; fewer with more images. Our editorial and design teams will produce the piece with you on request. Advertorials follow the magazine's layout and are labelled as advertising.
Special advertising formats
- Cover flap 230 × 280 mm overall, including print costs for the full run; InDesign template available
- Loose insert inserted loose, max. 205 × 270 mm, up to 50 g — heavier on request
- Annual wall calendar logo placement 10 × 10 cm or a marked date
- Tip-on cards and other formats on request
Frequently asked questions.
Frequency, target group, formats and contacts at a glance.