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a3BAU

The most-read construction trade journal

Cover a3BAU

For more than 50 years, planners and decision-makers in the construction industry have relied on a3BAU – high-quality reading for opinion leaders involved in the tendering and execution of building projects. Interviews, surveys, background stories, project presentations, case reports: everything that moves the industry, engagingly prepared and in tune with the times.

At a glance

  • Frequency: 8 issues a year, four of them double issues
  • Print run: 16,686 copies — ÖAK, print run, rolling annual average 2025
  • Distribution: direct mail to the key decision-makers in the construction and real estate industry
  • Target group: the construction industry, building trades and allied trades, architects, planners and chartered engineers, property developers, housing associations, the building materials industry and trade, the real estate industry, municipal building authority and works yard management, and building services and installation engineering
  • Booking deadline: 20 to 21 days before publication
  • Bookable: Print advertising · Advertorials · Special advertising formats · Digital

Media kit 2026

Formats, dates and prices as a PDF

The full topic plan, every format size and the 2026 rate card in one document.

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Editorial

Sabine Müller-Hofstetter

Editor in Chief

sabine.mueller-hofstetter@a3bau.at

Advertising & advice

Birgit Wilheim

Head of Advertising Construction Media

birgit.wilheim@a3bau.at

What you can book

Formats and dimensions at a glance.

Dimensions and character counts are here; prices are in the media kit.

The 2026 publication schedule, with the editorial focus of each issue, is published in German — see the German page for this title.

Print advertising

  • 2/1 double-page spread Type area 385 × 250 mm · bleed 430 × 280 mm
  • 1/1 full page 185 × 250 mm · bleed 215 × 280 mm
  • 1/2 page, portrait 90 × 250 mm · bleed 105 × 280 mm
  • 1/2 page, landscape 185 × 125 mm · bleed 215 × 140 mm
  • 1/3 page, portrait 58 × 250 mm · bleed 70 × 280 mm
  • 1/3 page, landscape 185 × 83 mm · bleed 215 × 93 mm
  • 1/4 page, portrait 43 × 250 mm · bleed 58 × 280 mm
  • 1/4 page, landscape 185 × 62 mm · bleed 215 × 70 mm
  • 1/4 page, two columns 90 × 125 mm · bleed 105 × 140 mm

Trimmed size plus 3 mm bleed. A placement surcharge applies to the inside front and inside back cover.

Digital

  • Online, four-week run Billboard 1260 × 315 · Supersize Content 960 × 120 · Sticky Halfpage 300 × 600 · Sticky Skyscraper 160 × 640 · Medium Rectangle 300 × 300
  • Online advertorial article image 1280 × 485
  • Newsletter header ad and center ad, 600 × 200 each · event listing 300 × 100

The a3BAU newsletter goes to around 10,200 subscribers.

Advertorials

  • 2/1 double-page spread max. 5,100 characters
  • 1/1 full page max. 2,600 characters
  • 1/2 page, portrait or landscape max. 1,600 characters
  • 1/3 page, portrait or landscape max. 800 characters
  • 1/4 page, portrait or landscape max. 530 characters

Character counts include spaces; fewer with more or larger images. Advertorials are labelled as advertising.

Special advertising formats

  • Loose insert inserted loose, max. 205 × 270 mm
  • Other formats on request from your contact
FAQ

Frequently asked questions.

Frequency, target group, formats and contacts at a glance.

What is the circulation of a3BAU?
16,686 copies as a rolling annual average for 2025, audited by ÖAK. Distribution is by direct mail to the key decision-makers in the construction and real estate industry.
What does an ad in a3BAU cost?
The 2026 rate card is part of the media kit, including the surcharges for premium cover placements. For a concrete quote, contact your sales representative.
Are there special advertising formats?
Yes. The wrap-around band covers the front and back cover and includes a double-page ad; there is also the outer flap across the front and back cover. Prices are listed in the media kit.
How often is a3BAU published?
8 issues per year. Distribution area: AT.
Who do I reach with a3BAU?
Target group: Construction. a3BAU delivers news, reports and market analyses from Austria's construction and real-estate industry. Profile, reach and media data at a glance.
Where do I find formats, dates and prices?
All formats, publication dates and prices are in the media kit available as a PDF and on the media data page.
Who is my contact for advertising?
Birgit Wilheim, Head of Advertising Construction Media — birgit.wilheim@a3bau.at.
Who is responsible for the editorial team?
Sabine Müller-Hofstetter, Editor in Chief — sabine.mueller-hofstetter@a3bau.at.

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